What Does Purple Shampoo Do? How Often Should You Use It?

LovingkinkycurlsHair ProductsLeave a Comment

Purple Shampoo, What does purple shampoo do

Have you ever wondered how platinum blondes maintain their hair color?  

The short answer is Purple Shampoo.

But what on earth is purple shampoo and what does it do?

In this article, we will tell you all about it.

Disclosures first ūüôā please note that some links in this article are affiliate links and therefore if you make a purchase through the links, we may receive a commission at no additional cost to you. We appreciate your support!

What Does Purple Shampoo Do?

Purple shampoo is a toning shampoo that contains tiny molecules of purple/violet dye. It is specially designed for blonde hair.

It may work for other hair colors; however, its efficacy is optimal for blonde hair.

This shampoo has crushed purple pigments that neutralize style-ruining brassy and yellow tones.

Brassiness is when the yellow, warm unwanted tones emerge in lightened strands of blonde hair. This is mostly caused by some factors such as chlorine exposure, UV rays from the sun, and even mineral impurities in water.

It is also referred to as silver shampoo due to its ability to give silver and blonde hair a cool-toned look!

When your hair is professionally colored at the salon, hairstylists often tone the hair to neutralize brassy yellow and orange tones on bleached hair. 

Think of purple shampoo as a home toning solution.

On the color wheel, yellow and purple are opposites. This means they counteract each other.

Purple shampoo simply neutralizes the yellow hue brought by brassiness, taking you back to the blonde color you adore.

How Often Should You Use Purple Shampoo

Purple shampoo is effective when used once or twice a week and if it is your first time, stick to once a week as your hair adjusts.

You should not use purple shampoo too often as it will make the hair too yellow or may dry out your hair.

How To Use Purple Shampoo

  • Choose the purple shampoo you would like to use. This brand is highly recommended. Darker purple shampoo is good for silver, grey, or platinum hair. Brighter purple shampoo is great for blonde hair.
  • Wear gloves when applying the purple shampoo to avoid staining your hands
  • Wet your hair with lukewarm water
  • Dispense the shampoo onto your palms, massage from the root to the tip
  • Ensure the shampoo lathers and focus on the areas that are brassy
  • Do not rinse immediately. Leave it for 3 to 7 minutes to make it more effective
  • Wash the shampoo off with cool water
  • Condition your hair to lock in hydration and tone your hair as well. You can use the purple conditioners if you want ashy tones or pale hair colors.
  • Treat your hair weekly.

Can Purple Shampoo Damage Your Hair?

Purple shampoo can damage your hair if used incorrectly or excessively.

When used excessively it stains your hair for weeks or months. and may cause dryness making blonde hair look dull, and losing its brightness.

Constant use of purple shampoo also makes the hair brittle and weak. This is due to the strong chemicals in the shampoo. Purple shampoo is best when used appropriately and sparingly.

Instead of continuously using purple shampoo only, alternate this with regular conditioning shampoos. This is to keep your hair safe and stable. 

Before you go, did you know hair porosity plays a key role in hair growth? Take this simple hair porosity test to determine if your hair is HIGH, LOW or NORMAL porosity.

Recent Posts

What did you think of this post? We love feedback!